Global Esports Studios Start a pilot
Global Esports players lift the VCT Pacific Stage 2 trophy in a storm of confetti in Busan.

A production crew for everyone who makes content.

From the studio behind a championship gaming brand. Introducing Studio Crew.

  • 2026 VCT Pacific Champions
  • 300M+ views on GE content
  • You approve everything
Start a pilot

VCT Pacific Stage 2 trophy, Busan, 6 Sep 2026. Photo: Riot Games / VCT Pacific

Contents, seven chapters
The Global Esports roster on stage with the trophy as confetti falls.

01Our story

Global Esports. Pacific champions.

Founded in India in 2017. A media-first gaming company from day one.

  • 48championships, to 2025
  • 583Kpeak viewers for a GE match
  • 300M+views across GE content
Record Studio work Campaigns Founder

The record.

South Asia's only partner team in VCT, Riot Games' top VALORANT league.

  • 13game titles competed in
  • 48championships, to 2025
  • $554Kprize money won
  • 583Kpeak viewers for a GE match
  • 380K+followers on GE's main accounts
  • 11/11other Pacific teams beaten in 2026

2026: VCT Pacific Stage 2 champions. The first Indian organisation to win an international PC trophy. Beat the 2024 world champions at our first VALORANT Champions.

We were always a studio.

Films, shows, broadcasts, events.

  • 300M+views across GE content
  • 1B+impressions across platforms
  • 2,765videos on GE's YouTube channels
  • 43.5Mviews on those two channels
  • Still from the Free Fire Pro League broadcast produced by the GE studio.

    Free Fire Pro League, 2021

    Produced for Garena: India's biggest Free Fire tournament of its time, from planning through broadcast.

    35M+ broadcast views, 100M+ social views
  • Still from the Face Off showmatch broadcast.

    Face Off, 2024

    Our offseason showcase against Asia's best, in English and Hindi.

    1M+ views, 170+ co-streamers
  • Still from the South Asia Arise music film.

    South Asia Arise, 2022

    A music film and anthem for South Asian VALORANT.

    672K+ views on YouTube
  • Still from the Fight Night All Stars event.

    Fight Night All Stars, 2022

    A gaming night in Mumbai.

    5M+ impressions
  • Title card for the ROG Academy showmatch.

    ROG Academy, 2025

    India's first structured academy for rising VALORANT players, with ASUS ROG.

    1,503 sign-ups
  • Still from the cinema watch party recap.

    Cinema watch parties, 2025

    VALORANT on the big screen in Mumbai and Delhi.

    1,100+ fans, 1.9M+ impressions

Campaigns that worked.

Jersey placements, content, events and creators, built as one campaign.

  • Intel 75M+ impressions

    Jersey chest partner, with content and events.

  • Amazon 16M+ impressions, and a 340% spike in sales

    A VALORANT gift card campaign.

  • Alienware 1.5M+ reach

    Content, live streams and store visits.

  • ASUS ROG 1,503 sign-ups

    ROG Academy, from scouting to showmatches.

NVIDIA Razer

We ran Studio Crew on our own brand work for NVIDIA and Razer.

Also worked with: Blizzard Entertainment, LinkedIn, BenQ and ZOWIE, Krafton, DreamHack, Viacom18, Sprite, Danone, Bajaj, Zotac Gaming, Loco, Miraj Cinemas, Sunburn and more.

Dr Rushindra Sinha in a Global Esports jersey.

Dr Rushindra Sinha.

Doctor. Gamer. Founder.

Doctor
Medical degree. Pioneered live-streaming surgeries on Google Glass in India.
Stanford GSB
Stanford GSB executive education.
Esports founder
Founded Global Esports in 2017, India's first VC-backed esports organisation.
Builder
Ran and sold a game server as a teenager. Built Ares, his own AI system, and works with it every day.
Creator
About 240K personal followers, 100M+ lifetime views, one Short with 10.2M. Two TEDx talks.

His father's rule, and the one he still runs everything by: first, best, or only.

A full cinema hall at a Global Esports watch party, seen from the stage the studio built.

02The move

From an esports team to a media studio powered by AI.

  1. 2017 to 2026

    Behind the team there was always a studio.

    The content, the events and the brand campaigns were the business. It is what paid for the esports.

  2. What changed

    AI now supercharges everyone at GE.

    The work that took our whole crew every day, each of us can now do at scale.

  3. October 2026

    We stepped away from running teams.

    The same studio now works for other creators, organisations, agencies and athletes.

Same studio. Same people. Supercharged.

Just no longer running teams.

AI will not replace people. People who are really good with AI will replace those who are not.

Our goal is not to replace people with AI. It is to empower our people with it, so each of them can do the work of 10, 50 or 100.

Why us

Distribution is the one thing everyone is struggling to get. We have always known how to get it.

  1. 583K

    Attention beyond our size

    Peak viewers for a GE match, from a brand with 380K followers. We know how to keep eyes on a story.

  2. 9 yrs

    We did it for ourselves first

    What we did for our own brand for nine years, AI now lets us do for hundreds of others.

  3. 1

    One team to hold responsible

    Unsure about using AI on your brand? Someone who understands stays in the driver's seat, and answers for the result.

03Studio Crew

You are great at one thing. The algorithm wants you to do twelve.

The schedule never stops

Every platform wants a post, every day. Miss a week and the reach is gone.

The work is not the talent

Cutting, captions, titles, thumbnails, uploads, replies. None of it is why people follow you.

Moments that never get used

Streams, matches, podcasts and old posts sit in an archive nobody opens.

A real crew costs a fortune

Researcher, writer, editor, clipper, designer, scheduler, analyst. Few can afford one.

Teams, agencies, creators and athletes all face it. Either you feed the schedule, or you fall behind.

A cinema full of fans cheering at a Global Esports watch party.
Introducing

Studio Crew.

A dedicated production crew for every organisation, agency, creator and athlete. Always on, with one goal: more distribution for you.

  • It does the work

    Before you record, while you are live, and after it airs, all the way to the post going out.

  • You do what you are good at

    Play, perform, compete, create. Stop living by the posting schedule.

  • You approve everything

    People stay in charge. Nothing goes out on your accounts without your yes. Your content and your voice stay yours.

The crew

The work of a dozen production people, 24/7, on your channels.

Pre-production

  • Researcher

    Studies what your audience already watches.

  • Ideas

    Turns what worked before into new ideas.

  • Scriptwriter

    Writes the story, script and shot list.

Production

  • Live co-host

    Hosts your chat and remembers every viewer.

  • Mascot

    A character your chat controls, with games.

  • Live clipper

    Marks the big moment while you are live.

Post-production and distribution

  • Editor

    Turns long videos into short ones, with captions.

  • Titles

    Writes the hook and title for every clip.

  • Motion designer

    Adds title cards, punch words, end cards.

  • Scheduler

    Posts to your channels, on your yes.

  • Analyst

    Reads the results, finds what works.

  • Brand reports

    Tracks sponsor work, sends the weekly report.

You approve every post.

How it works

Three stages, the way a studio already works.

Each stage has its own product. Use one, or let the crew carry your content from the idea to the report.

  1. Pre-production

    Before you record

    Research, ideas, story, scripts, and pieces made from nothing.

    Verticals
  2. Production

    Live and recorded

    A crew in your stream while you are live. Recorded streams and shows picked up as they end.

    Stream Crew
  3. Post-production and distribution

    After it airs

    Edits, reframing, captions and titles. Posted on your yes. Old content brought back.

    Clip ItArchive Backfill

04Products

Four products. One crew.

Each product works alone. Together they are one crew that already knows you.

Pre-production Verticals Short dramas and generated pieces, made without a shoot. In closed beta Production, live Stream Crew A co-host, a mascot and a private buddy for your stream. In closed beta Post-production Clip It A stream or podcast in. Every good short out. In closed beta Distribution Archive Backfill Free views from the content you already own. In closed beta

Stage one · Pre-production

Know what to make before you make it.

The crew studies what already works for you, then gets the next piece ready.

A four-panel pencil storyboard: a baker asks a small dragon to light a candle, it overshoots, corrects, and gets it right.
A storyboard from our own studio

Verticals

In closed beta

A studio for short dramas and generated pieces, for creators and brands who want content without a shoot.

On one new account of ours, 156 AI-made posts reached 629K views (read 11 Nov 2026).

Start a pilot with this
What it does
  • ResearchWhat your audience watches, and which of your own posts worked.
  • IdeasNew pieces built on what has already landed.
  • Story and scriptA hook, the beats, and a storyboard for every piece.
  • Made from nothingShort dramas and generated pieces, with the same characters every time.

Stage two · Production, live

The one thing a live streamer cannot live without.

While you are live, the crew handles everything that is not the performance.

The Studio Crew mascot, a monkey in headphones, dancing on a stream overlay.
The mascot your chat controls, on your stream overlay

Stream Crew

In closed beta

For streamers on Twitch and YouTube, with Kick to follow. The co-host and mascot ran on our founder's streams in 2026. The private buddy is being built now.

242 viewers remembered across 23 sessions, Mar to Apr 2026, our own channel.

Start a pilot with this
What it does
  • Co-hostIn your chat. It remembers every viewer and welcomes them back by name.
  • MascotYour chat controls it, with games and trivia between the big moments.
  • Private buddyOnly you can see it: who just arrived, what to talk about next, help with the game. An extension of you, never a replacement. Being built now.
  • MomentsMarked as they happen. You approve each clip before it goes anywhere.

Stage three · Post-production

Every long video is twenty short ones.

Live streams, recorded shows, podcasts, matches and talks. Send a link, get back the moments worth posting.

  • A vertical clip from a talk on stage, with two spoken words captioned in bold.
  • A vertical clip from a podcast recording, captioned word by word.
  • A vertical clip from a live stream, captioned, with a live now banner.
Clips from our founder's own talks and podcasts

Clip It

In closed beta

Give it your stream link and get every clip back, captioned and ready to post. No clippers to hire. A person checks the quality today.

A 60-minute podcast: 12 moments ranked in 11 minutes (one episode, our own test).

Start a pilot with this
What it does
  • FindsThe moments, ranked, with a reason for each pick.
  • Cuts and reframesEach one for a phone screen, following the speaker.
  • Captions and titlesOn every clip, word by word, in more than one language.
  • MotionTitle cards, punch words and end cards.

Stage three · Distribution

Out on every platform. On your yes.

Finishing a piece is half the job. The crew takes it the rest of the way.

Average views per post, across the 141 posts we tracked
An old video, re-posted by the crew
107,760
Every other post
1,455

Bars drawn to scale. Our post tracker (Instagram and YouTube data), read 10 Nov 2026 · 13 re-posted videos, 1,400,875 views; 128 other posts, 186,268 views

Archive Backfill

In closed beta

Free views from the content you already own, with zero effort from you.

13 old videos re-posted: 1.4M views.

Start a pilot with this
What it does
  • Posts for youTo Instagram and YouTube, only after you approve each one.
  • Tests firstNew pieces go to new viewers before your followers, and the winners get scaled.
  • Brings old content backWhat worked years ago can work again, across platforms.
  • Reports weeklyWhat went out, what worked, what comes next.
For organisations and agenciesSponsor work tracked, proven and reported.
  • Every deliverable tracked. What was promised, what went out, what is still due.
  • Proof of delivery gathered for you. No more chasing screenshots over WhatsApp.
  • One weekly report per client, with your brand on it.
  • Audience and brand sentiment. On our roadmap, not built yet.

We ran this for our own sponsors in the 2026 season.

The top of a weekly report: views on new posts, posts, clips made, live sessions and clients for one week.
A weekly report made by the crew for two of our own channels, run as test clients
Why a crew, and not a pile of toolsEvery product shares one memory of you.

The second product you add already knows what the first one learned.

The Studio Crew mascot, thinking.

  1. Your voice

    How you talk, what you like, what you would never say.

  2. Your fans

    Who shows up, who keeps coming back, on every platform.

  3. Your library

    Everything you have made, and how each piece did.

  4. What works for you

    Learned from your own results and your corrections.

  5. Your yes

    One approval step for everything that goes out.

AI will not replace people.

People using AI will replace those who are not.

The suiteHire one crew member today.

Hire one crew member today. The rest of the crew is ready when you are.

  • Pre-production

    Verticals

    Short dramas and generated pieces, made without a shoot.

    In closed beta
  • Production, live

    Stream Crew

    A co-host, a mascot and a private buddy for your stream.

    In closed beta
  • Post-production

    Clip It

    A stream or podcast in. Every good short out.

    In closed beta
  • Distribution

    Archive Backfill

    Free views from the content you already own.

    In closed beta

Each product works alone.

Together they are one crew that already knows you.

05Proof, on our own channels

We ran it on ourselves first.

  • 1.4Mviews from 13 old videos re-posted. 1.3M of it in under five days.
  • 629Kviews on 156 AI-made posts, on one new account of ours.
  • 242live viewers our co-host remembered, across 23 sessions.
  • 11 minto rank the 12 best moments in a 60-minute podcast.

These are results on our own accounts. The next step is yours.

The crew at work.

An early look, version one. Filmed October 2026.

See the postsThree of the old videos the crew re-posted.
  • A re-posted Global Esports clip from a team gaming house, with its view count.
  • A re-posted Global Esports clip from a tournament venue, with its view count.
  • A re-posted Global Esports clip from a finals stage.

Three of the 13 old videos re-posted. The average-views comparison sits in the Archive Backfill panel.

SourcesWhere every number comes from.
Our story
globalesports.com, read 11 Nov 2026. Liquipedia. Esports Charts.
Studio work
globalesports.com/studio, read 11 Nov 2026. GE brand deck. YouTube, read 11 Nov 2026.
Campaigns
Campaign results as reported in GE's brand decks. globalesports.com/studio, read 11 Nov 2026.
Founder
rushindra.com, read 11 Nov 2026. YouTube.
Why us
Esports Charts. globalesports.com, read 11 Nov 2026.
Verticals
Our own Instagram account, read 11 Nov 2026.
Stream Crew
Our own channel, Mar to Apr 2026.
Clip It
One episode, our own test.
Archive Backfill
Our post tracker (Instagram and YouTube data), read 10 Nov 2026. 13 re-posted videos, 1,400,875 views; 128 other posts, 186,268 views.
Proof
Our post tracker (Instagram and YouTube data), read 10 Nov 2026. Our own Instagram account, read 11 Nov 2026. Our own channel, Mar to Apr 2026. One episode, our own test.
Photographs
VCT Pacific Stage 2 trophy and stage, Busan, 6 Sep 2026. Photo: Riot Games / VCT Pacific.
Fans in Global Esports colours with thundersticks at a watch party.

06Who it is for

Anyone with an audience and not enough hours.

Organisations and teams Agencies Creators, streamers and podcasters Athletes Publishers, leagues and events Brands and IP owners

Organisations and teams

Years of matches and streams that were never capitalised on, put to work. Sponsors get proof.

Best fit: Archive Backfill

Agencies

One crew across the whole roster. One weekly report per client, with your brand on it.

Best fit: Clip It

Creators, streamers and podcasters

A crew behind you, without hiring a team. More of you, less of the grind.

Best fit: Stream Crew

Athletes

You train and compete. The crew keeps your channels alive between match days.

Best fit: Archive Backfill

Publishers, leagues and events

Launches, patches and every match, clipped and out the same day.

Best fit: Clip It

Brands and IP owners

Your shows, campaigns and back catalogue, cut for every platform.

Best fit: Verticals

07Start a pilot

First partners are starting now.

A small first group in each field, so every partner gets our full attention.

  1. 1

    Pick one product

    The one that fixes your biggest headache today.

  2. 2

    30-day pilot

    On your own content and channels. You approve everything that goes out.

  3. 3

    Look at the results together

    What went out, what it did, how much of your time it took.

  4. 4

    Then decide

    Keep it, add another crew member, or walk away.

Your content and your data stay yours.

Start a pilot.

A person from the studio reads every one of these.

Prefer email? Write to rushindra@globalesports.com.

We use this to get in touch about a pilot, nothing else. See our privacy note.

Where this goesNow, next, then.

Studio Crew becomes the operating system for creators and gaming companies.

  1. Now

    Four products

    Each one built and polished with real partners, one at a time.

  2. Next

    One crew

    The products working as one, from the first idea to the weekly report.

  3. Then

    The whole company

    Brand deals, operations and insights, run the same way.

Direction, not promises.

The VCT Pacific finals stage in Busan, lit in blue before a match.

You focus on what you are good at. The crew does the rest.

People, empowered by AI. Never replaced by it.

Start a pilot

Busan, 6 Sep 2026. Photo: Riot Games / VCT Pacific